We are convinced that Russia holds tremendous business potential and sales opportunities for foreign companies which take the time to apprehend the reality and specifics of this fascinating and complex country.
Despite an apparent resemblance with the West, Russia remains very different from the Western mentality and business practices. Its cultural specificities make it a difficult market to navigate for newcomers.
This is especially true for Western Small and Medium Enterprises, which need to rely on trustworthy and experienced partners based in Russia to develop their business in the country effectively.
That’s with this firm belief that the company founder and current director, Nicolas Waefler, moved from his native Switzerland to Samara in 2015 and created the Swiss Center Samara, with the ambition to make Russia more accessible to Swiss and European companies.