Goal(s)

Assess the market potential, means and costs to enter the Russian market with the medical products Trimastek (cytological brushes).

Context

Before working with Swiss Center Samara, the company had had a few contacts in Russia but they never led to anything concrete.

Work done

Swiss Center Samara defined a content plan to conduct market research using up-to-date information and reliable sources:

  • Internal resources, SCS network and open-access data. We have collected statistical data related to Russian socio-demographics, import of medical goods, clinics and hospitals. We identified competitors’ goods available on the market, their prices and clarified certification procedure as well as conditions to participate in public tenders, which is a big part of the market for Trimastek.
  • A specialist in the field of gynaecology. At the request of the customer, we clarified if there were any differences in Russia in the material used for gynecologic exams and how the brushes currently used were packaged and supplied to the clinics (bulk, kit, by the unit…).

Results

The main findings were synthesized in a 20-slides PowerPoint presentation, which also included a SWOT analysis and 3 possible market entry strategies as well as our recommendations.

After receiving the study, the customer decided to follow our recommendations and renounce entering the Russian market on a short to the mid-term horizon because market volume and margins did not justify the relatively high entry costs for Trimastek.

Logo Trimastek

Project details

Client’s name: Trimastek Medical
Industry: MedTech
Year: 2018

Share

" We considered exporting to Russia but had very little market knowledge. The Russian team helped us get a clear picture of market segments, competition and pricing as well as export and certification procedures. As a result, we decided to postpone our project in Russia as their market research made us realize the market was not ready yet for our solutions. I greatly appreciated their transparency. "

Michel Parvex 
Founder & CEO

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Nicolas Waefler Director Swiss Center Samara


Nicolas Waefler
Founder & Director